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Creative marketing for new product and new business development /
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R & D...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore ; Hackensack, N.J. :
World Scientific Pub. Co.,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- pt. 2. Precedents of new product/new business development. 6. The role of information search in the development of "Karada Meguri Cha[symbol]" (body circulation tea based on traditional Chinese medicine). 6.1. The beverage business today. 6.2. Investigating the marketplace. 6.3. Oriental way of thinking. 6.4. Sorting out development requirements. 6.5. Towards commercialization development of the formula, name, and packaging. 6.6. Information transmission of "Karada Meguri Cha[symbol]". 6.7. Conclusions. 7. Development of the "Oshiete! Kaden" ("Tell Me! Consumer electronics")website
- recommending merchandises through the deployment of a web recommendation engine. 7.1. Web recommendation engine. 7.2. Product recommendation website "Oshiete! Kaden". 7.3. The role of information search in the business development of "Oshiete! Kaden". 7.4. The role of information management in the development phase of the "Oshiete! Kaden" website. 7.5.
- The role of information management in the early-phase operations of "Oshiete! Kaden". 8. Robot development case examples
- the intelligential and functional approaches. 8.1. The current situation of robots. 8.2. Robots that pursue function. 8.3. Robots that take intelligence into consideration. 8.4. Development of a robot at the global cutting edge. 9. The role of communication and management inside and outside business organizations when manufacturing accidents occur
- case examples of carbon monoxide poisoning accidents committed by Company M and Company P. 9.1. Occurrences of accidents related to goods for home use. 9.2. Crisis management in the cases of Company M and Company P. 9.3. Risk and crisis management in business organizations. 9.4. Conclusion.