Advances in doctoral research in management /
Clasificación: | Libro Electrónico |
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Otros Autores: | , , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Singapore ; Hackensack, N.J. :
World Scientific,
©2006.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Aims & Scope
- Editorial Board
- About the editors
- Acknowledgements
- Editorial
- Doctoral research papers. Knowledge transfer: a review to explore conceptual foundations and research agenda / Sajjad M. Jasimuddin. Negotiating incommensurability in marketing theory / Mark Tadajewski, Jaqueline Pels, Michael Saren. Explaining ecological product purchase using consumers' psychographic characteristics / Elena Fraj, Eva Martínez, Teresa Montaner. Extensions of logistic growth model for the forecasting of product life cycle segments / Mladen Sokele, Vlasta Hudek. Defensive strategies and consumers' bounded rationality: an artificial market simulation / Josef A. Mazanec, Ulrike Schuster, Jürgen Wc̈kl. A user evaluation of web recommender systems / Ulrike Bauernfeind. The determinants of relationship marketing: an application to thermal spas / Joaquim Antunes. Supermarket site assessment and the importance of spatial analysis data / Armando B. Mendes, Margarida G.M.S. Cardoso, Rui Carvalho Oliveira
- Doctoral research notes. A framework for corporate crisis management: applications to SMEs in Australia / Mohammed Aba-Bulgu, Sardar M.N. Islam. Option games, asymmetric information and merger announcement returns / Hongbo Pan, Xinping Xia
- Research methodology papers. Analysing data using GLM models / Graeme D. Hutcheson. The issue of missing values, their presence and management: a relevant demonstration of data analysis in marketing using CaRBS / Malcolm J. Beynon.