A General Theory of Competition : Resources, Competences, Productivity, Economic Growth.

The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hunt, Shelby Dean D.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 1999.
Colección:Marketing for a new century.
Temas:
Competition.
Competition
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Preface; Chapter 1
  • Introduction; Chapter 2
  • Antecedents and Affinities: Evolutionary and ""Austrian"" Economics; Chapter 3
  • Antecedents and Affinities: Heterogeneous Demand and Differential Advantage; Chapter 4
  • Antecedents and Affinities: Business Strategy and Institutional Theory; Chapter 5
  • Resource-Advantage Theory: Foundational Premises; Chapter 6
  • Resource-Advantage Theory: An Evolutionary, Process Theory of Competition; Chapter 7
  • Productivity, Efficiency, and Effectiveness; Chapter 8
  • Endogenous Economic Growth; Chapter 9
  • The Wealth of Nations.
  • Chapter 10
  • ConclusionReferences; Author Index; Subject Index; About the Author.

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