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A General Theory of Competition : Resources, Competences, Productivity, Economic Growth.
The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
1999.
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| Colección: | Marketing for a new century.
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| Temas: | |
| Acceso en línea: | Texto completo |