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|a UAMI
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100 |
1 |
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|a Hunt, Shelby Dean D.
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245 |
1 |
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|a A General Theory of Competition :
|b Resources, Competences, Productivity, Economic Growth.
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260 |
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|a Thousand Oaks :
|b SAGE Publications,
|c 1999.
|
300 |
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|a 1 online resource (321 pages).
|
336 |
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|a text
|b txt
|2 rdacontent
|
337 |
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|a computer
|b c
|2 rdamedia
|
338 |
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|a online resource
|b cr
|2 rdacarrier
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490 |
1 |
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|a Marketing for a New Century
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504 |
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|a Includes bibliographical references and index.
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520 |
8 |
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|a The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy.
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505 |
0 |
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|a Cover; Contents; Preface; Chapter 1 -- Introduction; Chapter 2 -- Antecedents and Affinities: Evolutionary and ""Austrian"" Economics; Chapter 3 -- Antecedents and Affinities: Heterogeneous Demand and Differential Advantage; Chapter 4 -- Antecedents and Affinities: Business Strategy and Institutional Theory; Chapter 5 -- Resource-Advantage Theory: Foundational Premises; Chapter 6 -- Resource-Advantage Theory: An Evolutionary, Process Theory of Competition; Chapter 7 -- Productivity, Efficiency, and Effectiveness; Chapter 8 -- Endogenous Economic Growth; Chapter 9 -- The Wealth of Nations.
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505 |
8 |
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|a Chapter 10 -- ConclusionReferences; Author Index; Subject Index; About the Author.
|
590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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650 |
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0 |
|a Competition.
|
650 |
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7 |
|a Competition
|2 fast
|
758 |
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|i has work:
|a A general theory of competition (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFCcRt6jdvQJWWjwdMPjkC
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
776 |
0 |
8 |
|i Print version:
|a Hunt, Shelby Dean D.
|t A General Theory of Competition : Resources, Competences, Productivity, Economic Growth.
|d Thousand Oaks : SAGE Publications, ©1999
|z 9780761917281
|
830 |
|
0 |
|a Marketing for a new century.
|
856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=996363
|z Texto completo
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938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL996363
|
994 |
|
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|a 92
|b IZTAP
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