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A General Theory of Competition : Resources, Competences, Productivity, Economic Growth.

The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hunt, Shelby Dean D.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 1999.
Colección:Marketing for a new century.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy.
Descripción Física:1 online resource (321 pages).
Bibliografía:Includes bibliographical references and index.
ISBN:9781452221649
1452221642
9781452220321
1452220328
9780761917298
0761917292