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The strategy of campaigning : lessons from Ronald Reagan and Boris Yeltsin /

The Strategy of Campaigning explores the political careers of Ronald Reagan and Boris Yeltsin, two of the most galvanizing and often controversial political figures of our time. Both men overcame defeat early in their political careers and rose to the highest elected offices in their respective coun...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Bueno de Mesquita, Bruce, 1946- (Autor), Kudeli͡a, Serhiĭ (Autor), Skinner, Kiron K. (Autor), Rice, Condoleezza, 1954- (Autor)
Otros Autores: Shultz, George P., 1920-2021 (writer of foreword.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ann Arbor : The University of Michigan Press, [2010]
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Contents
  • Foreword / George P. Shultz
  • Acknowledgments
  • 1. Campaign Strategy
  • 2. The New South Rises: Competition for the Republican Presidential Nomination in 1968
  • 3. Down to Political Defeat: Reagan's Inability to Break Ford's Coalition in the 1976 Primaries
  • 4. Reshaping the Domestic and International Landscape, Part 1: The Long Road to the 1980 Presidential Election
  • 5. Reshaping the Domestic and International Landscape, Part 2: The 1980 Presidential Election
  • 6. Fighting the Nomenklatura's Privileges: The Rhetorical Campaign of 1986-1988
  • 7. Yeltsin's Winning Campaigns: Down with Privileges and Out of the USSR, 1989-91. Conclusions
  • Notes
  • Bibliography
  • Index