Moderating Focus Groups : a Practical Guide for Group Facilitation.

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Greenbaum, Dr. Thomas L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 1999.
Temas:
Focus groups.
Social sciences > Research.
Sciences sociales > Recherche.
Focus groups
Social sciences > Research
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Preface; Acknowledgments; Chapter 1
  • Introduction; Chapter 2
  • The Focus Group Methodology; Chapter 3
  • Focus Groups Versus One-on-One (In-Depth) Interviews; Chapter 4
  • The Role of the Moderator; Chapter 5
  • The Characteristics of a Successful Moderator; Chapter 6
  • Preparation for Moderating; Chapter 7
  • Recruiting Participants; Chapter 8
  • Pre- and Postgroup Briefings; Chapter 9
  • The Discussion Guide; Chapter 10
  • External Stimuli; Chapter 11
  • The Moderator Report; Chapter 12
  • Moderating Fundamentals; Chapter 13
  • Advanced Moderating Techniques.
  • Chapter 14
  • Unique Moderating SituationsChapter 15
  • Moderating Focus Groups Internationally; Chapter 16
  • Building a Business Moderating Focus Groups; Chapter 17
  • Pricing Focus Groups; Glossary; Index; About the Author.

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