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Moderating Focus Groups : a Practical Guide for Group Facilitation.
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energi...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
1999.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn815786191 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 120905s1999 xx o 000 0 eng d | ||
| 040 | |a MERUC |b eng |e pn |c MERUC |d OCLCQ |d EBLCP |d OCLCQ |d AU@ |d OCLCO |d OCLCF |d OCLCQ |d OCLCO |d OCLCQ |d UKSSU |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |a 9781452251752 | ||
| 020 | |a 1452251754 | ||
| 029 | 1 | |a AU@ |b 000051447907 | |
| 035 | |a (OCoLC)815786191 | ||
| 050 | 4 | |a H61.28 .G73 2000 | |
| 082 | 0 | 4 | |a 001.433 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Greenbaum, Dr. Thomas L. | |
| 245 | 1 | 0 | |a Moderating Focus Groups : |b a Practical Guide for Group Facilitation. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c 1999. | ||
| 300 | |a 1 online resource (263 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Contents; Preface; Acknowledgments; Chapter 1 -- Introduction; Chapter 2 -- The Focus Group Methodology; Chapter 3 -- Focus Groups Versus One-on-One (In-Depth) Interviews; Chapter 4 -- The Role of the Moderator; Chapter 5 -- The Characteristics of a Successful Moderator; Chapter 6 -- Preparation for Moderating; Chapter 7 -- Recruiting Participants; Chapter 8 -- Pre- and Postgroup Briefings; Chapter 9 -- The Discussion Guide; Chapter 10 -- External Stimuli; Chapter 11 -- The Moderator Report; Chapter 12 -- Moderating Fundamentals; Chapter 13 -- Advanced Moderating Techniques. | |
| 505 | 8 | |a Chapter 14 -- Unique Moderating SituationsChapter 15 -- Moderating Focus Groups Internationally; Chapter 16 -- Building a Business Moderating Focus Groups; Chapter 17 -- Pricing Focus Groups; Glossary; Index; About the Author. | |
| 520 | |a Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Focus groups. | |
| 650 | 0 | |a Social sciences |x Research. | |
| 650 | 6 | |a Sciences sociales |x Recherche. | |
| 650 | 7 | |a Focus groups |2 fast | |
| 650 | 7 | |a Social sciences |x Research |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Greenbaum, Dr. Thomas L. |t Moderating Focus Groups : A Practical Guide for Group Facilitation. |d Thousand Oaks : SAGE Publications, ©1999 |z 9780761920434 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=997160 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL997160 | ||
| 994 | |a 92 |b IZTAP | ||