Stories that Move Mountains : Storytelling and Visual Design for Persuasive Presentations.

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Learn how to use stories and visuals to make top-notch presentations It's called CAST (Content, Audience, Story, & Tell) and it's been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Ent...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sykes, M. R. (Martin R.)
Otros Autores: Malik, Nick, West, Mark D.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Wiley, 2012.
Temas:
Microsoft PowerPoint (Computer file)
Business presentations > Data processing.
Presentation graphics software.
Présentations assistées par ordinateur.
BUSINESS & ECONOMICS > Business Communication > Meetings & Presentations.
Business presentations > Data processing
Presentation graphics software
Acceso en línea:Texto completo
Tabla de Contenidos:
  • About the Authors
  • Credits
  • 1. : The Power of Stories
  • Visual Stories
  • Should We Blame the Tools
  • Finding the Right Tool for the Job
  • To Be Effective, You Have to Affect People
  • Convincing Evidence
  • Chapter
  • 2. : CAST and the Visual Story Map
  • 3. : Using CAST to Tell Stories
  • Use the Visual Story Map
  • Learn From Our Experience
  • Examples of Using CAST
  • Build Your Own Example
  • Example 1: Personal Trainer
  • Example 2: CityUniversity Hospital
  • Tell the Right Story
  • Tell the Story Right
  • 4. : Why.
  • The Three Big WhysFocusing First on "Why"
  • All Motivation is Personal
  • Techniques for Discovering Whys
  • Five Whys
  • Pain Chain
  • Outcome Mapping
  • 5. : What
  • Elements of Change
  • Brainstorming the Changes
  • Filter and Focus
  • 6. : How
  • Traceability
  • Finding the "How"
  • Understanding the Dependencies
  • Cum hoc ergo propter hoc
  • 7. : What If
  • Walking BackwardThrough the Story
  • Alternative Scenarios
  • Final Thoughts on theStory CONTENT
  • 8. : Who
  • Finding the Common Ground
  • Creating a Power Map
  • 9. : Learning and Decision Styles
  • Categorizing Your Audience.
  • Preferences, Not PrescriptionsLearning Styles
  • Decision Styles
  • 10. : Structure
  • Plot Structure
  • Nesting and Embedding
  • Using Reality and Fiction
  • Hope's Story
  • Putting All the Parts Together
  • In a Hurry
  • 11. : Character
  • The Hero and the Villain
  • Character Associations
  • Believability
  • The Cast of Characters
  • 12. : Sense of Urgency
  • The Enemies of Change:Complacency andDistraction
  • COMMON FACTORS CREATING A SENSE OF URGENCY
  • Success Is a Decision
  • Success Is a Commitment
  • 13. : Delivery Plan
  • Decisions Take Time
  • Planning for Scale
  • Hook, Line, and Sinker.
  • City University HospitalDelivery Tips
  • 14. : Design
  • Intentional Design
  • Many Formats, One Root
  • The Infographic
  • Ideation
  • COMPOSITION
  • Content Coding
  • Writing
  • 15. : Test
  • Testing and Rehearsals
  • Opening, Closing, and Timing
  • Repetition
  • Retention
  • The Six Key Tests
  • 16. : CAST Example:What a Difference a Day Can Make
  • 17. : Afterword:Improving Your Visual Storytelling
  • Practice Makes Perfect
  • Use Your Tools.

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