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Stories that Move Mountains : Storytelling and Visual Design for Persuasive Presentations.
Learn how to use stories and visuals to make top-notch presentations It's called CAST (Content, Audience, Story, & Tell) and it's been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Ent...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Wiley,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Sykes, M. R. |q (Martin R.) |1 https://id.oclc.org/worldcat/entity/E39PCjrQv3Ct7qW46qfQMr6PKm | |
| 245 | 1 | 0 | |a Stories that Move Mountains : |b Storytelling and Visual Design for Persuasive Presentations. |
| 260 | |a New York : |b Wiley, |c 2012. | ||
| 300 | |a 1 online resource (274 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 520 | |a Learn how to use stories and visuals to make top-notch presentations It's called CAST (Content, Audience, Story, & Tell) and it's been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing process to create and make high-impact presen. | ||
| 505 | 0 | 0 | |t About the Authors -- |t Credits -- |g 1. |t : The Power of Stories -- |t Visual Stories -- |t Should We Blame the Tools -- |t Finding the Right Tool for the Job -- |t To Be Effective, You Have to Affect People -- |t Convincing Evidence -- |t Chapter -- |g 2. |t : CAST and the Visual Story Map -- |g 3. |t : Using CAST to Tell Stories -- |t Use the Visual Story Map -- |t Learn From Our Experience -- |t Examples of Using CAST -- |t Build Your Own Example -- |t Example 1: Personal Trainer -- |t Example 2: CityUniversity Hospital -- |t Tell the Right Story -- |t Tell the Story Right -- |g 4. |t : Why. |
| 505 | 0 | 0 | |t The Three Big WhysFocusing First on "Why" -- |t All Motivation is Personal -- |t Techniques for Discovering Whys -- |t Five Whys -- |t Pain Chain -- |t Outcome Mapping -- |g 5. |t : What -- |t Elements of Change -- |t Brainstorming the Changes -- |t Filter and Focus -- |g 6. |t : How -- |t Traceability -- |t Finding the "How" -- |t Understanding the Dependencies -- |t Cum hoc ergo propter hoc -- |g 7. |t : What If -- |t Walking BackwardThrough the Story -- |t Alternative Scenarios -- |t Final Thoughts on theStory CONTENT -- |g 8. |t : Who -- |t Finding the Common Ground -- |t Creating a Power Map -- |g 9. |t : Learning and Decision Styles -- |t Categorizing Your Audience. |
| 505 | 0 | 0 | |t Preferences, Not PrescriptionsLearning Styles -- |t Decision Styles -- |g 10. |t : Structure -- |t Plot Structure -- |t Nesting and Embedding -- |t Using Reality and Fiction -- |t Hope's Story -- |t Putting All the Parts Together -- |t In a Hurry -- |g 11. |t : Character -- |t The Hero and the Villain -- |t Character Associations -- |t Believability -- |t The Cast of Characters -- |g 12. |t : Sense of Urgency -- |t The Enemies of Change:Complacency andDistraction -- |t COMMON FACTORS CREATING A SENSE OF URGENCY -- |t Success Is a Decision -- |t Success Is a Commitment -- |g 13. |t : Delivery Plan -- |t Decisions Take Time -- |t Planning for Scale -- |t Hook, Line, and Sinker. |
| 505 | 0 | 0 | |t City University HospitalDelivery Tips -- |g 14. |t : Design -- |t Intentional Design -- |t Many Formats, One Root -- |t The Infographic -- |t Ideation -- |t COMPOSITION -- |t Content Coding -- |t Writing -- |g 15. |t : Test -- |t Testing and Rehearsals -- |t Opening, Closing, and Timing -- |t Repetition -- |t Retention -- |t The Six Key Tests -- |g 16. |t : CAST Example:What a Difference a Day Can Make -- |g 17. |t : Afterword:Improving Your Visual Storytelling -- |t Practice Makes Perfect -- |t Use Your Tools. |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 630 | 0 | 0 | |a Microsoft PowerPoint (Computer file) |
| 630 | 0 | 7 | |a Microsoft PowerPoint (Computer file) |2 fast |
| 650 | 0 | |a Business presentations |x Data processing. | |
| 650 | 0 | |a Presentation graphics software. | |
| 650 | 6 | |a Présentations assistées par ordinateur. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Communication |x Meetings & Presentations. |2 bisacsh | |
| 650 | 7 | |a Business presentations |x Data processing |2 fast | |
| 650 | 7 | |a Presentation graphics software |2 fast | |
| 700 | 1 | |a Malik, Nick. | |
| 700 | 1 | |a West, Mark D. | |
| 758 | |i has work: |a Stories that move mountains (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG4DXrKhfkXYf6jHPrMbHP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9781118423998 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1040814 |z Texto completo |
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