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Stories that Move Mountains : Storytelling and Visual Design for Persuasive Presentations.

Learn how to use stories and visuals to make top-notch presentations It's called CAST (Content, Audience, Story, & Tell) and it's been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Ent...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sykes, M. R. (Martin R.)
Otros Autores: Malik, Nick, West, Mark D.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Wiley, 2012.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Learn how to use stories and visuals to make top-notch presentations It's called CAST (Content, Audience, Story, & Tell) and it's been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing process to create and make high-impact presen.
Descripción Física:1 online resource (274 pages)
ISBN:9781118424001
111842400X