Retail and Marketing Channels (RLE Retailing and Distribution).

Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Reddy, Srinivas K.
Otros Autores: Pellegrini, Luca
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2012.
Temas:
Marketing channels > Congresses.
Retail trade > Congresses.
Marketing channels.
Circuits de distribution > Congrès.
Commerce de détail > Congrès.
Marketing channels
Retail trade
Conference papers and proceedings
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Pt. I. The structure of vertical relationships
  • pt. II. Managing channel relationships
  • pt. III. Marketing channel evolution.

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