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Retail and Marketing Channels (RLE Retailing and Distribution).
Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn815653293 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 121018s2012 xx o 000 0 eng d | ||
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| 020 | |a 9781136245732 | ||
| 020 | |a 1136245731 | ||
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| 029 | 1 | |a DEBSZ |b 43124281X | |
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| 035 | |a (OCoLC)815653293 | ||
| 050 | 4 | |a HF5415.129 .R48 2012 | |
| 082 | 0 | 4 | |a 658.8/4 |a 658.84 |a 658.87 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Reddy, Srinivas K. | |
| 245 | 1 | 0 | |a Retail and Marketing Channels (RLE Retailing and Distribution). |
| 260 | |a Hoboken : |b Taylor and Francis, |c 2012. | ||
| 300 | |a 1 online resource (344 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relatio. | ||
| 505 | 0 | |a Pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing channels |v Congresses. | |
| 650 | 0 | |a Retail trade |v Congresses. | |
| 650 | 4 | |a Marketing channels |v Congresses. | |
| 650 | 4 | |a Marketing channels. | |
| 650 | 4 | |a Retail trade |v Congresses. | |
| 650 | 6 | |a Circuits de distribution |v Congrès. | |
| 650 | 6 | |a Commerce de détail |v Congrès. | |
| 650 | 7 | |a Marketing channels |2 fast | |
| 650 | 7 | |a Retail trade |2 fast | |
| 655 | 7 | |a Conference papers and proceedings |2 fast | |
| 700 | 1 | |a Pellegrini, Luca. | |
| 758 | |i has work: |a Retail and Marketing Channels (RLE Retailing and Distribution) (Text) |1 https://id.oclc.org/worldcat/entity/E39PCY44bJc3BhCv98hMmdpRXd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9780415540391 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1039242 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1039242 | ||
| 994 | |a 92 |b IZTAP | ||