Retail and Marketing Channels (RLE Retailing and Distribution).

Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central t...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Reddy, Srinivas K.
Otros Autores: Pellegrini, Luca
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2012.
Temas:
Marketing channels > Congresses.
Retail trade > Congresses.
Marketing channels.
Circuits de distribution > Congrès.
Commerce de détail > Congrès.
Marketing channels
Retail trade
Conference papers and proceedings
Acceso en línea:Texto completo
Descripción
Sumario:Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relatio.
Descripción Física:1 online resource (344 pages)
ISBN:9781136245732
1136245731

Ejemplares similares