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The New Graphic Design School : a Foundation Course in Principles and Practice.
The principles and practice of graphic design Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media. Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester :
Wiley,
2012.
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| Edición: | 4th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Graphic Design School: The Principles and Practices of Graphic Design; Contents; Introduction; Part One: Principles; Unit One: Research and Early Concepts; Basics of research; Linear reasoning/lateral thinking; Exploratory drawing; Visualizing ideas; Theories of image and text; Audiences, markets, and concepts; Scheduling, organizing, and finalizing; Unit Two: Fundamentals of Composition; Basics of composition; Form and space; Symmetry/asymmetry; Basic principles of layout; Styles of layout; Pace and contrast; Size and format; Coordination and identity; Photography and illustration.
- Unit Three: Fundamentals of TypographyTypography and meaning; The anatomy of type; Understanding and selecting typefaces; Spacing; Readability and legibility; Typographic emphasis and hierarchy; Typographic rules/boxes and ornaments; Text as image; Unit Four: Fundamentals of Color; Color terminology; Color legibility, contrast, and harmony; Color associations; Color as information; Part Two: Practice; Unit Five: Tools and Technologies; Photography basics and image sourcing; Photoshop; Photomontage/collage; DTP applications; Illustrator; 3D graphics; Flash/After Effects.
- Unit Six: Production Process and IssuesLithography; Printed color; Digital printing; File preparation and sending; File types and compression; Workspace, monitor, and calibration; Paper stocks and finishing; The role of PDFs; Correcting color proofs; Press check; Electronic media production; Unit Seven: Web Design Basics; Visual design and coding; The languages of the Internet; The building blocks of a web page; The graphical user interface; CSS; Web standards, validation, Doctype, and SEO; Designing for different browsers and platforms; Web design software; Web-based self-publishing.
- Unit Eight: Commercial ApplicationsCore/specialist skills; Logo design and brand identity; Motion graphics; Web design; Editorial design; Game design; Advertising; Information design; Resources; Glossary; Index; Bibliography; Acknowledgments.