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The Bloomberg Way : a Guide for Reporters and Editors.
The definitive guide to reporting and editing the story of money Financial reporting is more important than ever as people grow increasingly aware of how their lives are affected by Wall Street and the federal government. Bloomberg News has earned the respect of journalists and readers around the wo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Wiley,
2011.
|
| Edición: | 12th ed. |
| Colección: | Bloomberg.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The Bloomberg Way: A Guide for Reporters and Editors; Contents; Introduction; Acknowledgments; Chapter 1: The Bloomberg Way; Chapter 2: Principles; Chapter 3: The Five Fs; Chapter 4: The Four-Paragraph Lead; Headlines; Leads; Size and Scope; Reinforcing the Lead; Quotations; Details; Nut Paragraphs; To Be Sure; Chapter 5: Five Easy Pieces; Chapter 6: Show, Don't Tell; Characterizations; Assertions; Anecdotes; Chapter 7: Writing Well Matters; Precision and Brevity; Jargon; Cliches; Word Echoes; Tense and Voice; Story Length; Chapter 8: Headlines; Chapter 9: Preparation; Collecting String.
- Top 10sCurtain-Raisers; Templates; Chapter 10: Covering News; Breaking News; News Releases; Rumor and Speculation; Media Summaries; Complete Coverage; Chapter 11: Ethics; Fairness; Public Responsibilities; Endorsements; Plagiarism; Working for Bloomberg; Transparency; Covering Bloomberg; Accuracy; Corrections; Sending Corrections; Sourcing; Attribution; Anonymous Sources; Conduct; Libel; Red Flags; Avoiding Libel; Chapter 12: Enterprise; Idea to Story; Preparing a Pitch; Types of Enterprise; Reporting; A Model of Reporting; Organizing the Story; The Rest of the Story.
- Chapter 13: Chart of the DayChapter 14: How We Work; Reporters; Interviewing; Accuracy; Editors; Editing Checklist; Team Leaders; Bureau Chiefs; Chapter 15: Markets; How to Cover Markets; Four Pillars of Market Coverage; Writing Market Leads; Keeping Market Stories Fresh; Weekly Perspective; Technical Analysis; Functions for Markets; Stocks; Stock Market Leads; Themes for Stocks; Functions for Stocks; Bonds; Government Bonds; Themes for Government Bonds; Government Bond Leads; Corporate Bonds; Themes for Corporate Bonds; Swaps; Money Markets; Functions for Bonds; Currencies.
- Covering Currency MarketsThemes for Currencies; Functions for Currencies; Commodities; Themes for Commodities; Functions for Commodities; Chapter 16: Companies; Market Perspective; Shares Up and Down; Debt; Credit-Default Swaps; Earnings; Mergers and Acquisitions; Valuation; Value Comparisons; Financing; Initial Public Offerings; Bond Sales; Repurchases and Dividends; Functions for Companies; Chapter 17: Economies; Covering Economies; Functions for Economies; Chapter 18: Politics and Policy; Follow the Money; Financing Government; Opinion Polls; Chapter 19: People; Chapter 20: Stories.
- Story HeadlinesStyle and Punctuation; Stand-Alone Headlines; Subheadlines; Trashlines; Datelines; Bylines; Links; Coding; Updates; Summaries; Fairness for Summaries; Voices; Sending to Newspapers; AV; Chapter 21: Questions; Stock Activity; Equity and Debt Sales; Loans and Lines of Credit; Management Changes; Stock Buybacks; Dividend Payments; Interest and Principal Payments; Mergers and Acquisitions; Bankruptcies; Litigation; Regulation; Products and Services; Property, Plant and Equipment; Contracts and Agreements; Chapter 22: Grammar; Agreement of Subject and Verb; Commas; Hyphens; Only.