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Underdog Advertising® : Proven Principles to Compete and Win Against the Giants in Any Industry.
'Underdog Advertising'® is written for the small-to-mid size business owner/operator who cannot afford to hire an advertising agency. The book presents principles and processes that have proven successful for advertisers who must compete with larger companies in their industries for sales,...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Electronic & Database Publishing Inc.
2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000M 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn815571297 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr un|---uuuuu | ||
| 008 | 121012s2006 xx o 000 0 eng d | ||
| 040 | |a IDEBK |b eng |e pn |c IDEBK |d OCLCQ |d EBLCP |d OCLCQ |d DEBSZ |d OCLCQ |d MERUC |d ZCU |d ICG |d OCLCO |d OCLCF |d OCLCQ |d DKC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |a 1281377368 | ||
| 020 | |a 9781281377364 | ||
| 020 | |a 9781605570396 | ||
| 020 | |a 1605570397 | ||
| 029 | 1 | |a DEBBG |b BV044129738 | |
| 029 | 1 | |a DEBSZ |b 449117197 | |
| 035 | |a (OCoLC)815571297 | ||
| 050 | 4 | |a HF5823 | |
| 072 | 7 | |a KMPH |2 bicssc | |
| 082 | 0 | 4 | |a 659.1 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Underdog Advertising® : |b Proven Principles to Compete and Win Against the Giants in Any Industry. |
| 260 | |b Electronic & Database Publishing Inc. |c 2006. | ||
| 300 | |a 1 online resource (214 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a 'Underdog Advertising'® is written for the small-to-mid size business owner/operator who cannot afford to hire an advertising agency. The book presents principles and processes that have proven successful for advertisers who must compete with larger companies in their industries for sales, awareness and market share. 'Underdog Advertising' has four primary components and just as David toppled Goliath with a well-aimed rock, the disciplines introduced in this book have consistently helped "budget underdogs" hit the mark and become the real winners. It may be just the weapon you need. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Advertising campaigns. | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Campagnes publicitaires. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a advertising campaigns. |2 aat | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising campaigns |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 720 | |a Flowers, Paul W. | ||
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=346009 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL346009 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 137736 | ||
| 994 | |a 92 |b IZTAP | ||