Tabla de Contenidos:
  • Preface
  • Chapter 1. Reality, models of reality and sign systems: Interaction in a culture-related context
  • Chapter 2. The microstructure of the linguistic sign and its relation to cultural settings: A componential analysis of the process of signification
  • 1. The structure of the linguistic sign in onomatopoetic expressions (including interjections)
  • 2. Variations of the linguistic sign involving concrete concepts
  • 3. Variations of the linguistic sign involving abstract concepts
  • 4. Variations of the linguistic sign involving names
  • Chapter 3. Language as a sigmatic fixative of reality: Parameters of semiotic relativity1. The semiotic nomenclature of demonstrative relations (including directional relations)
  • 1.1 The marking of horizontal distance in systems of demonstrative relations
  • 1.2. The marking of vertical distance in systems of demonstrative relations
  • 1.3. The marking of space relations in demonstrative systems
  • 1.4. The marking of motion in systems of demonstrative relations
  • 1.5. The marking of the range of vision in systems of demonstrative relations
  • 1.6. The marking of time relations in demonstrative systems1.7. The marking of indefiniteness in systems of demonstrative relations
  • 1.8. The marking of determinative relations in demonstrative systems
  • 1.9. The marking of politeness in systems of demonstrative relations
  • 1.10. The marking of emphatic connotations in systems of demonstrative relations
  • 2. The semiotic nomenclature in relations of politeness and deference
  • 2.1. The marking of politeness in the system of personal pronouns
  • 2.2. The marking of politeness in the system of possessive pronouns
  • 2.3. The marking of politeness in the system of demonstrative pronouns2.4. The marking of politeness in the verbal system
  • 2.5. The marking of politeness in the nominal system
  • 2.6. The marking of politeness in lexical structures
  • 3. The semitotic nomenclature in emotional and rational relations as a facet of mentality
  • Chater 4. Language as a semiotic seismograph of acculturation: The problem of variability in sign systems
  • 1. Borrowings in the lexical field of parts of the body
  • 2. Borrowings in the system of numerals
  • 3. Borrowings in the lexical field of color terminology4. Borrowed expressions for natural phenomena as well as living things
  • 5. Borrowed expressions for basic activities and qualities
  • 6. Borrowings in the pronominal system
  • Chapter 5. The world of signs and applied semiotics: An interpretative approach to ancient and modern cultures
  • 1. The fixation and mnemotechnical recording of information on the basis of pictures, and without the participation of language