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Corporate Management, Corporate Social Responsibility and Customers.
Hauptbeschreibung Corporate Social Responsibility (CSR) of corporations is a trend today. However, the more companies are practicing it, the less it becomes a unique business strategy helping to differentiate from competitors. For that reason, this study examines whether an integration of customers...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg :
Diplomica Verlag,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 121004s2012 gw o 000 0 eng d | ||
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| 020 | |a 9783842823815 | ||
| 020 | |a 3842823819 | ||
| 029 | 1 | |a DEBBG |b BV044168651 | |
| 035 | |a (OCoLC)815391713 | ||
| 050 | 4 | |a HD31 | |
| 082 | 0 | 4 | |a 658 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Löber, Heike. | |
| 245 | 1 | 0 | |a Corporate Management, Corporate Social Responsibility and Customers. |
| 260 | |a Hamburg : |b Diplomica Verlag, |c 2012. | ||
| 300 | |a 1 online resource (162 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Hauptbeschreibung Corporate Social Responsibility (CSR) of corporations is a trend today. However, the more companies are practicing it, the less it becomes a unique business strategy helping to differentiate from competitors. For that reason, this study examines whether an integration of customers in all decisions and/or the carrying out of different CSR activities leads to it being a more effective marketing strategy. In the conceptual part, a definition of CSR is given: Different approaches are presented reaching from a more detailed one dealing with economic, legal, ethical and discretion. | ||
| 505 | 0 | |a Corporate Management, Corporate Social Responsibility and Customers: An Empirical Investigation; Table of Contents; List of Tables; List of Figures; List of Abbreviation; 1. Introduction; 2. Conceptual Framework; 2.1. Corporate Social Responsibility (CSR); 2.1.1. Definition of CSR; 2.1.2. CSR in America and Germany -- A Comparison; 2.1.3. CSR-related Activities; 2.1.3.1. Cause-related Marketing; 2.1.3.2. Employee Volunteering; 2.1.3.3. Corporate Philanthropy; 2.1.4. Review of the Literature; 2.1.4.1. CSR and Customer Outcomes; 2.1.4.2. Effectiveness of Different CSR Activities in Comparison. | |
| 505 | 8 | |a 2.1.5. Theoretical Framework2.1.5.1. Social Identity Theory; 2.1.5.2. Attribution Theory; 2.1.5.3. Moral Behavior and Behavioral Decision Theory; 2.2. Customer Integration; 2.2.1. The Concept of Customer Integration; 2.2.2. Customer Integration in CSR; 2.2.3. Review of the Literature -- Customer Integration; 2.2.4. Theoretical Framework; 2.2.4.1. Means-end Theory; 2.2.4.2. Empowerment Strategy; 3. Development of Hypotheses; 3.1. Absolute Effects of CSR-related Activities; 3.2. Relative Effects of CSR-related Activities; 3.3. Effects of CSR-related Activities with Customer Integration. | |
| 505 | 8 | |a 4. Empirical Investigation4.1. Theoretical Foundations of the Empirical Investigation; 4.1.1. Definition and Conception of the Experiment; 4.1.2. Quality Criteria of the Experiment; 4.1.3. Analysis of the Experiment using the Analysis of Variance; 4.2. Data Ascertainment and Experimental Design; 4.2.1. Data Ascertainment; 4.2.2. Experimental Design; 4.3. Data Evaluation; 4.3.1. Descriptive Evaluation of the Sample; 4.3.2. Operationlization and Quality Evaluation of the Constructs; 4.3.2.1. Operationalization and Quality Evaluation of the Independent Variables. | |
| 505 | 8 | |a 4.3.2.2. Operationalization and Quality Evaluation of the Dependent Variables4.3.3. Evaluation of the Hypotheses; 5. Summary, Limitations, Suggestions for Future Research, andImplications; Appendix; Appendix A; Appendix B; Appendix C; Appendix D; Appendix E; Appendix F; Bibliography; Author's Profile. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Corporations. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Stock companies. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 6 | |a Sociétés. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a corporations. |2 aat | |
| 650 | 7 | |a Stock companies |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Corporations |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 9783842873810 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1035431 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL1035431 | ||
| 938 | |a YBP Library Services |b YANK |n 9644920 | ||
| 994 | |a 92 |b IZTAP | ||