Corporate Management, Corporate Social Responsibility and Customers.

Hauptbeschreibung Corporate Social Responsibility (CSR) of corporations is a trend today. However, the more companies are practicing it, the less it becomes a unique business strategy helping to differentiate from competitors. For that reason, this study examines whether an integration of customers...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Löber, Heike
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2012.
Temas:
Social responsibility of business.
Corporations.
Consumer behavior.
Stock companies.
Entreprises > Responsabilité sociale.
Sociétés.
Consommateurs > Comportement.
corporations.
Stock companies
Consumer behavior
Corporations
Social responsibility of business
Acceso en línea:Texto completo
Descripción
Sumario:Hauptbeschreibung Corporate Social Responsibility (CSR) of corporations is a trend today. However, the more companies are practicing it, the less it becomes a unique business strategy helping to differentiate from competitors. For that reason, this study examines whether an integration of customers in all decisions and/or the carrying out of different CSR activities leads to it being a more effective marketing strategy. In the conceptual part, a definition of CSR is given: Different approaches are presented reaching from a more detailed one dealing with economic, legal, ethical and discretion.
Descripción Física:1 online resource (162 pages)
ISBN:9783842823815
3842823819

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