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Managing Frontiers in Competitive Intelligence.
Designed for the specialist and non-specialist alike, this selection of essays looks at new and developing tools and techniques of competitive intelligence (CI), providing a balance of theory and practice. It examines how advances in computing have accelerated progress in CI management.
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Greenwood Publishing Group
2001.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Preface; Acknowledgments; An Introduction to the Management and Practice of Competitive Intelligence (CI); Competitive Intelligence and Strategic Decision- Making at the Chief Executive Officer (CEO) Level; Reducing Vulnerability Through Counterintelligence; The Use of Counterintelligence, Security, and Countermeasures; Overview of Best Practices in Competitive Intelligence; Using the Internet for Gathering Competitive Intelligence; Analysis in Competitive Intelligence: Process, Progress, and Pitfalls; A Toolbox for Communicating Competitive Intelligence via the Internet
- Using a Marketing Framework to Communicate Competitive Intelligence ResultsEffective Approaches to Assessing Competitive Intelligence Performance; Competitive Intelligence and the Management Accountant; Using Competitive Technical Intelligence Techniques to Complement Research- and-Development Processes; Applying Competitive Intelligence to Mergers and Acquisitions; New Product Development and Competitive Intelligence; The Need for Business Intelligence Tools to Provide Business Intelligence Solutions; Identifying Competitive Intelligence Priorities in Biotechnology
- Making Competitive Intelligence Work for the Small BusinessRe- Designing the Competitive Intelligence Capability within a Financial Institution; Competitive Intelligence in Service Industries; Information Technology: Enabling Competitive Intelligence Adoption in Small- to- Medium Enterprises; Corporate Community Culture and Counterintelligence; Understanding the Ethical Aspects of Competitive Intelligence; Competitive Intelligence and Organizational Change; The Future of Competitive Intelligence; Index; About the Editors and Contributors