Consumer cosmopolitanism in the age of globalization /

Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolit...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Business Expert Press
Otros Autores: Prince, Melvin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edición:1st ed.
Colección:2012 digital library.
Consumer behavior collection.
Business Expert Press digital library.
Temas:
Consumer behavior.
Cosmopolitanism.
Market segmentation.
Globalization.
Consommateurs > Comportement.
Cosmopolitisme.
Segmentation du marché.
Mondialisation.
globalism.
BUSINESS & ECONOMICS > Consumer Behavior.
Consumer behavior
Cosmopolitanism
Globalization
Market segmentation
acculturation
animosity
beliefs
consumers
cosmopolitan
culture
consumption
customs
ethnocentrism
globalization
social identity
international
locals
materialism
national identity
purchase behavior
relationship marketing
market segmentation
tastes
values
xenocentrism
Acceso en línea:Texto completo
Tabla de Contenidos:
  • About the contributors
  • Acknowledgments
  • Preface
  • Introduction: the changing world and cosmopolitan consumers
  • Part I. Globalization and the cosmopolitan consumer
  • 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak
  • 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith
  • Part II. What are cosmopolitans made of?
  • 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche
  • 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey
  • 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen
  • Part III. Consumer cosmopolitans: the new marketing role
  • 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler
  • 7. Communications and cosmopolitanism / Robert Halsall
  • 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir
  • Notes
  • References
  • Index.

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