Consumer cosmopolitanism in the age of globalization /

Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolit...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Business Expert Press
Otros Autores: Prince, Melvin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edición:1st ed.
Colección:2012 digital library.
Consumer behavior collection.
Business Expert Press digital library.
Temas:
Consumer behavior.
Cosmopolitanism.
Market segmentation.
Globalization.
Consommateurs > Comportement.
Cosmopolitisme.
Segmentation du marché.
Mondialisation.
globalism.
BUSINESS & ECONOMICS > Consumer Behavior.
Consumer behavior
Cosmopolitanism
Globalization
Market segmentation
acculturation
animosity
beliefs
consumers
cosmopolitan
culture
consumption
customs
ethnocentrism
globalization
social identity
international
locals
materialism
national identity
purchase behavior
relationship marketing
market segmentation
tastes
values
xenocentrism
Acceso en línea:Texto completo
Descripción
Sumario:Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolitan consumers--their origins, values, media usage, and buyer behavior--presented in this book will be used to great practical advantage by marketing educators as well as by practicing marketers. This unique book fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until the publication of this volume, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. Moreover, through original essays by an all-star cast of contributors, the reader is introduced to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization.
Notas:Title from PDF title page (viewed October 23, 2012).
Part of: 2012 digital library.
Descripción Física:1 online resource (xxvi, 265 pages).
Bibliografía:Includes bibliographical references (pages 233-260) and index.
ISBN:9781606493656
1606493655
1283895005
9781283895002
ISSN:2163-937X

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