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The Bombardier story : planes, trains, and snowmobiles /
The story of the company that was founded by the inventor of the snowmobile In 1942, Joseph-Armand Bombardier invented the snowmobile and founded his company to manufacture them. From its humble beginnings as an entrepreneurial company in rural Quebec, led by an enterprising inventor, Bombardier Inc...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto :
J. Wiley & Sons Canada,
2012.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The Bombardier Story: From Snowmobiles to Global Transportation Powerhouse; Contents; Acknowledgments; A Brief History of Bombardier Inc.; Preface; Introduction: The Rise of a Corporation; A Meteoric Rise; The Architects of Success; Bombardier Today; PART ONE; Chapter 1: Joseph-Armand Starts a Company: The 1940s and 1950s; Humble Beginnings; The Bombardier Snowmobile; Inventions and Innovations; Chapter 2: The Ski-Doo Adventure: The Golden Age of the 1960s; The Family Takes Over; A Marketing Renewal; Ski-Doo Fever; Vertical Integration; The First Sea-Doo; PART TWO
- Chapter 3: Diversify or Die: The 1970s A Challenging Decade; Taking a New Turn: Rail Transportation; The Montreal Subway; The Acquisition of MLW-Worthington; Chapter 4: The Deal of the Century: The New York City Subway (1982); A Golden Opportunity; A Contested Victory; The Tools for Success; The Royer Way of Doing Things; The BMS; A Major Breakthrough; Tempest in a Teapot; The Value of Proven Technologies; A Welcome Boost; Chapter 5: New Frontiers: Transportation in the 1980s and 1990s; The North American Market; Full Speed Ahead; A Rocky Start for the LRC
- The Vagaries of High-Speed in America The Disney Monorail; The Acquisition of UTDC; Capturing the European Market; The Chunnel Odyssey; Taking Over by Storm: From Talbot to Adtranz; PART THREE; Chapter 6: Aerospace Takes Off; A Bold Move; Early Attempts to Diversify: The Automotive Sector; The Acquisition of Canadair (1986); Good Things Come in Threes: Shorts, Learjet, and de Havilland; Portrait of a Turnaround Artist; Power in Numbers: Synergizing Operations; Chapter 7: Revolution in the Sky: The Move Toward Regional Jets; The Rise of Airline Hubs
- From Challenger to CRJ A New Captain Steers Aerospace Group; Bombardier Takes Off; Dogfight in the Clouds; Inside the Pro-ex Saga; An Affair of State; Government Support; Chapter 8: Spreading Its Wings; The Global Express Business Jet (1991-1996); Diversification Delivers; PART FOUR; Chapter 9: Two Turbulent Decades at Valcourt; The Ski-Doo Loses Speed; Pierre Beaudoin and the Return of the Sea-Doo (1988); Extreme Snowmobiling and Innovation; Acquisition of Outboard Marine Corporation (2001); Chapter 10: Lessons in Strategic Governance; The Éminence Grise
- Decentralization Management Tools; An Evolving Structure; Chapter 11: Handing Over the Reins; Robert Brown Takes Charge; The Impact of September 2001; Tellier Joins Bombardier; An Unexpected Comeback; Pierre Takes the Helm and CSeries Aircraft Takes Off; Laurent Beaudoin's Legacy; Endnotes; Supplemental Images; Index