Fashion marketing communications /

"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lea-Greenwood, Gaynor
Formato: Electrónico eBook
Idioma:Inglés
Publicado: West Sussex : Wiley & Sons, 2013.
Temas:
Fashion merchandising.
Communication in marketing.
Business communication.
Mode > Marchandisage.
Communication en marketing.
Communication dans l'entreprise.
HEALTH & FITNESS > Beauty & Grooming.
Business communication
Communication in marketing
Fashion merchandising
Modebranche
Marketing
Acceso en línea:Texto completo
Descripción
Sumario:"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness"--Page 4 of cover
Descripción Física:1 online resource (203 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781118496176
1118496175
9781118496169
1118496167
1283665158
9781283665155

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