Bricks matter : the role of supply chains in building market-driven differentiation /

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This guide shows how to identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cecere, Lora M.
Otros Autores: Chase, Charles W.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, 2012.
Temas:
Business logistics.
Logistique (Organisation)
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business logistics
Logistiek (economie)
Ketenbeheer (logistiek)
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Foreword
  • Preface
  • Bricks matter
  • Building value networks
  • The new world of demand management : demand sensing, shaping, and translation
  • The new world of supply management
  • About the authors
  • Index.

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