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The management and leadership of educational marketing : research, practice and applications /
The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, lar...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, U.K. :
Emerald,
2012.
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| Colección: | Advances in educational administration ;
v. 15. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- The research on school marketing : current issues and future directions : an updated version / Izhar Oplatka, Jane Hemsley-Brown
- Marketisation and education marketing : the evolution of a discipline and a research field / Nick Foskett
- Integrating marketing into the leadership and management of schools : a curriculum-focused approach / Felix Maringe
- Marketing the school "revisited" : the complexity of leadership dilemmas / Tristan Bunnell
- School marketing in the United States : demographic representations and dilemmas for educational leaders / Christopher Lubienski, Matthew Linick, J.G. York
- Public-private collaboration in international education : a New Zealand case study / Christopher Allen Stachowski
- Relationship marketing and school success / Dorit Tubin
- a conceptual framework for classifying and understanding relationship marketing within schools / Hsiao-Pei (Sophie) Yang, Julie Robson
- Forms of market orientation among primary and secondary school teachers in Israel / Izhar Oplatka, Jane Hemsley-Brown
- Educational marketing and the pace of innovation / Miri Yemini
- Creating value in school education marketing through the cocreation process : a conceptual paper / James Seligman
- Reflections on management and leadership of educational marketing : looking toward the future / Jane Hemsley-Brown, Izhar Oplatka.