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The management and leadership of educational marketing : research, practice and applications /
The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, lar...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, U.K. :
Emerald,
2012.
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| Colección: | Advances in educational administration ;
v. 15. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |