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EuroDiversity.
How has cultural diversity affected the business climate of the growing European Union? What are European institutions and enterprises doing to manage it? In 'EuroDiversity, ' Dr. Simons gathers issue-centered perspectives on how Europe's entwined past, present, and future have made i...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Euro Diversity A Business Guide to Managing Difference; Copyright; Contents; About the Authors; Series Preface; Acknowledgments; Prologue; 1. Patchwork: The Diversities of Europeans and Their Business Impact; The Challenge of Cultural Diversity; A History of Assimilation; The Nature of European Diversity andthe Challenge of Managing It; Stakeholder Diversity; The ABCDs of Managing Diversity forAdding Value; Localizing a Global Diversity Effort; A Richer Definition of Culture; Onward to the Challenges of EuroDiversity
- 2. The Legacy of the Past: How National and Regional Differences Continue to Effect Trade,Cooperation,Politics, and RelationshipsUncovering Bias in Attitudes and Behavior; The Cultural Undertow ofCrisis Management; Dealing with the Needs and Ambitions ofPowerful Regional Cultures; Managing the In-Country Challengesof Diversity; Adjusting to New Roles for Women; 3. Current CulturalCrises, Fears,Fantasies, andForeseeableFutures; Managing Shifts in Demographics; Skeptical versus Enthusiastic Euro Partners; Illegal Migration; The Aging of Western Europe
- 4. ManagingDiversity to CreateMarketable ValueAdded fromDifferenceManaging Cultural Stresses andStrains in the Present andFuture European Union; Market Regulations; The Weaknesses (and Strengths) of the Euro; Facing the Challenges of Globalization; Diversity: Where Is the Value-Added?; 5. Europe Online: The ""New"" Economy and Virtual Collaboration from a Cultural Perspective; A More Temporary and Flexible Workforce; Globalizing Means Catching Up Socially as Well as Technically; Portugal Finds a Forefront; The Inevitable Shifting of Culture in the Media and on the Net; Getting It Right
- Speaking to, Hearing, and Reading Each OtherE-Commerce and the ""Hidden"" New Economy; The New Workplace Is Everywhere; Radical Continuity-All Aboard the eTrain!; Online Support for Diversity; The Changing Face of the Expatriate; 6. Corporate Best Practice: What Some European Organizations Are Doing Well to Manage Culture and Diversity; What Does ""Diversity'' Mean to Corporate Europe?; The European Business Case Behind Diversity; Changing the Organization, Its Culture, and Its People; Making ""Change"" Happen; Communicating Diversity; The Most Effective Communication Tools
- Organizing Diversity WorkMeasuring the Success of Diversity Work; Mainstreaming Diversity into HR Management; Marketing and Customer Relations; Community and Society; The Perception of Success; Future Priorities; Final Remarks; 7. The Cross-Cultural Transfer of Best Practices: Learning from European and American Experiences of Knowledge Management; Knowledge Management and the Transfer of Best Practices; The Cost of Knowledge Mismanagement: General Motors Takes a Beating; Novo Nordisk: Facilitating International Transfer of Best Practices; Sulzer Infra: Creating One Winning Team