Media Economics : Applying Economics to New and Traditional Media.

Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstr...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hoskins, Dr. Colin
Otros Autores: McFadyen, Dr. Stuart M., Finn, Dr. Adam
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 2004.
Temas:
Mass media > Economic aspects.
Médias > Aspect économique.
BUSINESS & ECONOMICS > Industries > Service.
Mass media > Economic aspects
Medienökonomie
Massamediaindustrie.
Economische aspecten.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction and overview
  • Demand and supply
  • Markets
  • Consumer behaviour
  • Production and cost
  • Revenue, profit, risk, and managerial decisions
  • Market structure, theory of the firm, and industrial organization
  • Perfect competition and monopoly
  • Monopolistic competition and oligopoly
  • Pricing and market segmentation
  • Advertising
  • Labour markets
  • Government intervention
  • International trade.

Ejemplares similares