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Media Economics : Applying Economics to New and Traditional Media.
Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
2004.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
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| 001 | EBOOKCENTRAL_ocn811490289 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 120906s2004 xx o 000 0 eng d | ||
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| 020 | |a 9781452264332 | ||
| 020 | |a 1452264333 | ||
| 020 | |a 9781452233109 |q (ebook) | ||
| 020 | |a 1452233101 | ||
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| 035 | |a (OCoLC)811490289 | ||
| 050 | 4 | |a P96.E25 H6 | |
| 082 | 0 | 4 | |a 338.4730223 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Hoskins, Dr. Colin. | |
| 245 | 1 | 0 | |a Media Economics : |b Applying Economics to New and Traditional Media. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c 2004. | ||
| 300 | |a 1 online resource (369 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and chang. | ||
| 505 | 0 | |a Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade. | |
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Mass media |x Economic aspects. | |
| 650 | 6 | |a Médias |x Aspect économique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Service. |2 bisacsh | |
| 650 | 7 | |a Mass media |x Economic aspects |2 fast | |
| 650 | 7 | |a Medienökonomie |2 gnd | |
| 650 | 1 | 7 | |a Massamediaindustrie. |2 gtt |
| 650 | 1 | 7 | |a Economische aspecten. |2 gtt |
| 700 | 1 | |a McFadyen, Dr. Stuart M. | |
| 700 | 1 | |a Finn, Dr. Adam. | |
| 758 | |i has work: |a Media economics (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGRgXmJ9bcTpfcQrPQF4VP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9780761930952 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=996730 |z Texto completo |
| 938 | |a Sage Publications |b SAGE |n EDZ0000063722 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL996730 | ||
| 994 | |a 92 |b IZTAP | ||