Media Economics : Applying Economics to New and Traditional Media.

Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hoskins, Dr. Colin
Otros Autores: McFadyen, Dr. Stuart M., Finn, Dr. Adam
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 2004.
Temas:
Mass media > Economic aspects.
Médias > Aspect économique.
BUSINESS & ECONOMICS > Industries > Service.
Mass media > Economic aspects
Medienökonomie
Massamediaindustrie.
Economische aspecten.
Acceso en línea:Texto completo
Descripción
Sumario:Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and chang.
Descripción Física:1 online resource (369 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781452264332
1452264333
9781452233109
1452233101

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