The Soul of Design : Harnessing the Power of Plot to Create Extraordinary Products.

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& DIV & What makes the Apple iPhone & I & cool & /I &? Bang & Olufsen and Samsung's televisions & I & beautiful & /I &? Any of a wide variety of products and services & I & special & /I &? The answer is not simply functionality or tech...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Devin, Lee, 1938-
Otros Autores: Austin, Robert D. (Robert Daniel), 1962-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Palo Alto : Stanford University Press, 2012.
Temas:
New products > Management.
Product design.
Product management.
Conception de produit.
Produits commerciaux > Gestion.
New products > Management
Product design
Product management
Acceso en línea:Texto completo

MARC

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245 1 4 |a The Soul of Design :  |b Harnessing the Power of Plot to Create Extraordinary Products. 
260 |a Palo Alto :  |b Stanford University Press,  |c 2012. 
300 |a 1 online resource (193 pages) 
336 |a text  |b txt  |2 rdacontent 
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520 |a & DIV & What makes the Apple iPhone & I & cool & /I &? Bang & Olufsen and Samsung's televisions & I & beautiful & /I &? Any of a wide variety of products and services & I & special & /I &? The answer is not simply functionality or technology, for competitors' products are often as good. & BR & & BR & & I & The Soul of Design & /I & explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothe. 
505 0 |a Acknowledgments; Part One: Non-Ordinary Products (and Services); Part Two: The Component Parts of Form; Part Three:Qualities of the Soul (of Design) and Their Consequences; Part Four:Makers and Creativity: Toward Commercial Success with Special Things; Part Five:Closure; Glossary; Cases Examined; Research Approach; Notes; Bibliography; Index. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a New products  |x Management. 
650 0 |a Product design. 
650 0 |a Product management. 
650 6 |a Conception de produit. 
650 6 |a Produits commerciaux  |x Gestion. 
650 7 |a New products  |x Management  |2 fast 
650 7 |a Product design  |2 fast 
650 7 |a Product management  |2 fast 
700 1 |a Austin, Robert D.  |q (Robert Daniel),  |d 1962-  |1 https://id.oclc.org/worldcat/entity/E39PBJqVV6J44FbKxVtRGKVcT3 
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776 0 8 |i Print version:  |z 9780804757201 
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938 |a ProQuest Ebook Central  |b EBLB  |n EBL994837 
994 |a 92  |b IZTAP 

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