The Soul of Design : Harnessing the Power of Plot to Create Extraordinary Products.

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& DIV & What makes the Apple iPhone & I & cool & /I &? Bang & Olufsen and Samsung's televisions & I & beautiful & /I &? Any of a wide variety of products and services & I & special & /I &? The answer is not simply functionality or tech...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Devin, Lee, 1938-
Otros Autores: Austin, Robert D. (Robert Daniel), 1962-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Palo Alto : Stanford University Press, 2012.
Temas:
New products > Management.
Product design.
Product management.
Conception de produit.
Produits commerciaux > Gestion.
New products > Management
Product design
Product management
Acceso en línea:Texto completo
Descripción
Sumario:& DIV & What makes the Apple iPhone & I & cool & /I &? Bang & Olufsen and Samsung's televisions & I & beautiful & /I &? Any of a wide variety of products and services & I & special & /I &? The answer is not simply functionality or technology, for competitors' products are often as good. & BR & & BR & & I & The Soul of Design & /I & explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothe.
Descripción Física:1 online resource (193 pages)
ISBN:9780804784962
0804784965

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