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Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultant /

Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important-and difficult-marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing de...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jensen, Marlene
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2013.
Temas:
Acceso en línea:Texto completo
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