International strategic alliances and cultural diversity : German companies getting involved in Iran, India and China /

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Hauptbeschreibung Business is increasingly affected by the impacts of globalization. The technological progress, as well as monetary systems have made prices comparable beyond borders. If German companies want to withstand the global competition, they have to develop sustainable internationalization...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Heidtmann, Daniela
Autor Corporativo: Deutsche Gesellschaft für Projektmanagement
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2012.
Colección:Projekte.
Temas:
Strategic alliances (Business)
International business enterprises > Case studies.
Alliances stratégiques (Affaires)
Entreprises multinationales > Études de cas.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
International business enterprises
Case studies
Case studies.
Études de cas.
Acceso en línea:Texto completo
Descripción
Sumario:Hauptbeschreibung Business is increasingly affected by the impacts of globalization. The technological progress, as well as monetary systems have made prices comparable beyond borders. If German companies want to withstand the global competition, they have to develop sustainable internationalization strategies. Since the risks of entering into a strategic alliance are comparatively low in contrast to other internationalization options, this topic has gained in importance. But a sound preparation is inevitable in order to succeed. While technological and economical risks of alliances.
Notas:"GPM ; Deutsche Gesellschaft für Projektmanagement e. V."
Descripción Física:1 online resource (112 pages) : illustrations
Bibliografía:Includes bibliographical references.
ISBN:9783842814271
3842814275

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