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Strategies in emerging markets : a case book on Danish multinational corporations in China and India /
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Copenhagen :
Copenhagen Business School Press,
2010.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- ""Strategies in Emerging Markets""; ""Preface""; ""Table of Contents""; ""Chapter 1 Introduction""; ""The rise of India and China""; ""A brief history of Danish industry in India and China""; ""Opportunities and challenges facing Danish investors in China and India""; ""An introduction to the cases""; ""Carlsberg""; ""FLSmidth""; ""ECCO""; ""Bestseller""; ""A.P. M�ller � M�rsk""; ""Vestas""; ""Danfoss""; ""What is special about MNC strategy in emerging markets?""; ""The nature of markets""; ""The nature of resources""; ""The nature of institutions""; ""The nature of competition""
- ""How the cases illustrate challenges and opportunities in emerging markets""""Conclusion""; ""Chapter 2 Carlsberg A/S � Probably the best beer company in western China""; ""Introducing Carlsberg A/S""; ""Organization""; ""Towards an emerging market strategy""; ""Carlsberg in Russia""; ""Carlsberg in China""; ""Exhibits for Carlsberg A/S case""; ""Exhibit 1 � Carlsberg A/S key figures""; ""Exhibit 2 � The global beer industry, 2007""; ""Exhibit 3 � Carlsberg A/S global markets, 2007""; ""Exhibit 4 � Carlsberg�s competitors""; ""Exhibit 5 � Carlsberg A/S regional strategies""
- ""Chapter 3 ECCO A/S � Producing the Dragon�s footwear""""Introducing ECCO A/S""; ""Products and markets""; ""ECCO�s global value chain � “From Cow to Customer�""; ""ECCO A/S in China""; ""Dealing with the Dragon""; ""Exhibits for ECCO A/S case""; ""Exhibit 1 � ECCO�s key figures""; ""Exhibit 2 � ECCO�s organization""; ""Exhibit 3 � Composition of sales""; ""Exhibit 4 � ECCO�s global value chain""; ""Exhibit 5 � Converting skin and hides into leather""; ""Exhibit 6 � Composition of an ECCO shoe""; ""Exhibit 7 � ECCO�s production output worldwide 2004-2008""
- ""Exhibit 8 � The ECCO Code of Conduct""""Exhibit 9 � Key figures from ECCO Xiamen""; ""Chapter 4 Casting the global turnaround of FLSmidth � The Indian case""; ""The crises of FLSmidth""; ""FLSmidth: “One source � one partner�""; ""Organization""; ""Products and markets""; ""Financial performance""; ""Competitive strategy""; ""Casting the Indian case""; ""Implementing the Indian strategy""; ""The challenges of moving from routine work to higher value-adding activities""; ""The challenges of integrating with the Danish operations""
- ""The challenges of recruitment and infrastructure""""Exhibits for FLSmidth A/S case""; ""Exhibit 1 � FLSmidth�s key figures ""; ""Exhibit 2 � Group structure""; ""Exhibit 3 � Organization""; ""Exhibit 4 � Cement and minerals production process""; ""Exhibit 5 � Future product mix expectations""; ""Exhibit 6 � Market share and peer comparison""; ""Exhibit 7 � Overview of peer group activities""; ""Exhibit 8 � Geographical breakdown of revenue (2008)""; ""Chapter 5 Bestseller � Facing a new competitive landscape in China""; ""Introducing Bestseller A/S""