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050 4 |a HD2879  |b .S77 2010eb 
082 0 4 |a 658.049  |2 23 
049 |a UAMI 
245 0 0 |a Strategies in emerging markets :  |b a case book on Danish multinational corporations in China and India /  |c by Michael W. Hansen [and others]. 
250 |a 1st ed. 
260 |a Copenhagen :  |b Copenhagen Business School Press,  |c 2010. 
300 |a 1 online resource (185 pages :) :  |b illustrations (some color) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references. 
505 0 |a ""Strategies in Emerging Markets""; ""Preface""; ""Table of Contents""; ""Chapter 1 Introduction""; ""The rise of India and China""; ""A brief history of Danish industry in India and China""; ""Opportunities and challenges facing Danish investors in China and India""; ""An introduction to the cases""; ""Carlsberg""; ""FLSmidth""; ""ECCO""; ""Bestseller""; ""A.P. MÃ?ller â€? MÃ?rsk""; ""Vestas""; ""Danfoss""; ""What is special about MNC strategy in emerging markets?""; ""The nature of markets""; ""The nature of resources""; ""The nature of institutions""; ""The nature of competition"" 
505 8 |a ""How the cases illustrate challenges and opportunities in emerging markets""""Conclusion""; ""Chapter 2 Carlsberg A/S â€? Probably the best beer company in western China""; ""Introducing Carlsberg A/S""; ""Organization""; ""Towards an emerging market strategy""; ""Carlsberg in Russia""; ""Carlsberg in China""; ""Exhibits for Carlsberg A/S case""; ""Exhibit 1 â€? Carlsberg A/S key figures""; ""Exhibit 2 â€? The global beer industry, 2007""; ""Exhibit 3 â€? Carlsberg A/S global markets, 2007""; ""Exhibit 4 â€? Carlsbergâ€?s competitors""; ""Exhibit 5 â€? Carlsberg A/S regional strategies"" 
505 8 |a ""Chapter 3 ECCO A/S â€? Producing the Dragonâ€?s footwear""""Introducing ECCO A/S""; ""Products and markets""; ""ECCOâ€?s global value chain â€? “From Cow to Customerâ€?""; ""ECCO A/S in China""; ""Dealing with the Dragon""; ""Exhibits for ECCO A/S case""; ""Exhibit 1 â€? ECCOâ€?s key figures""; ""Exhibit 2 â€? ECCOâ€?s organization""; ""Exhibit 3 â€? Composition of sales""; ""Exhibit 4 â€? ECCOâ€?s global value chain""; ""Exhibit 5 â€? Converting skin and hides into leather""; ""Exhibit 6 â€? Composition of an ECCO shoe""; ""Exhibit 7 â€? ECCOâ€?s production output worldwide 2004-2008"" 
505 8 |a ""Exhibit 8 â€? The ECCO Code of Conduct""""Exhibit 9 â€? Key figures from ECCO Xiamen""; ""Chapter 4 Casting the global turnaround of FLSmidth â€? The Indian case""; ""The crises of FLSmidth""; ""FLSmidth: “One source â€? one partnerâ€?""; ""Organization""; ""Products and markets""; ""Financial performance""; ""Competitive strategy""; ""Casting the Indian case""; ""Implementing the Indian strategy""; ""The challenges of moving from routine work to higher value-adding activities""; ""The challenges of integrating with the Danish operations"" 
505 8 |a ""The challenges of recruitment and infrastructure""""Exhibits for FLSmidth A/S case""; ""Exhibit 1 â€? FLSmidthâ€?s key figures ""; ""Exhibit 2 â€? Group structure""; ""Exhibit 3 â€? Organization""; ""Exhibit 4 â€? Cement and minerals production process""; ""Exhibit 5 â€? Future product mix expectations""; ""Exhibit 6 â€? Market share and peer comparison""; ""Exhibit 7 â€? Overview of peer group activities""; ""Exhibit 8 â€? Geographical breakdown of revenue (2008)""; ""Chapter 5 Bestseller â€? Facing a new competitive landscape in China""; ""Introducing Bestseller A/S"" 
546 |a English. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Corporations, Danish  |z China  |v Case studies. 
650 0 |a Corporations, Danish  |z India  |v Case studies. 
650 0 |a International business enterprises  |z Denmark  |v Case studies. 
651 0 |a Denmark  |x Foreign economic relations  |z China  |v Case studies. 
651 0 |a Denmark  |x Foreign economic relations  |z India  |v Case studies. 
650 6 |a Sociétés danoises  |z Chine  |v Études de cas. 
650 6 |a Sociétés danoises  |z Inde  |v Études de cas. 
650 6 |a Entreprises multinationales  |z Danemark  |v Études de cas. 
650 7 |a Corporations, Danish  |2 fast 
650 7 |a International business enterprises  |2 fast 
650 7 |a International economic relations  |2 fast 
651 7 |a China  |2 fast  |1 https://id.oclc.org/worldcat/entity/E39PBJcrd4RjtCBk4wfMhTwwG3 
651 7 |a Denmark  |2 fast  |1 https://id.oclc.org/worldcat/entity/E39QbtfRC7kMQT98kFPPM9vCkc 
651 7 |a India  |2 fast  |1 https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC 
655 7 |a Case studies  |2 fast 
700 1 |a Hansen, Michael W. 
758 |i has work:  |a Strategies in emerging markets (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCFGRkPKjHJfjrRWjbfkFcd  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |t Strategies in emerging markets.  |b 1st ed.  |d Copenhagen : Copenhagen Business School Press, 2010  |w (DLC) 2010484548 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3400829  |z Texto completo 
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