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The AMA handbook of business letters /

Why write a business letter from scratch? Updated and expanded, this trusted resource contains ready-to-use correspondence for today's situations.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Seglin, Jeffrey L., 1956-
Autor Corporativo: Amacom
Otros Autores: Coleman, Edward, 1968-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2012.
Edición:4th ed.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Seglin, Jeffrey L.,  |d 1956-  |1 https://id.oclc.org/worldcat/entity/E39PBJvRXMcKxbHpcq4XV9xVYP 
245 1 4 |a The AMA handbook of business letters /  |c Jeffrey L. Seglin and Edward Coleman. 
246 3 |a Handbook of business letters 
246 3 |a American Management Association handbook of business letters 
250 |a 4th ed. 
260 |a New York :  |b AMACOM,  |c ©2012. 
300 |a 1 online resource (xiv, 480 pages) 
336 |a text  |b txt  |2 rdacontent 
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347 |a text file 
380 |a Handbook 
500 |a Includes index. 
588 0 |a Print version record. 
505 0 |a PART I. The Basics; Approaching This Book; Approach of This Book; Chapter 1. Planning the Letter; Researching the Facts; Analyzing the Subject and Reader; Knowing Your Objectives and How to Accomplish Them; Chapter 2. Components of an Effective Letter; Language-Clarity Versus Ambiguity; Tone-Personality; Focus of Attention-The "You Attitude"; Length; Chapter 3. Structure: The Parts of a Letter; Dateline; Reference Line; Personal or Confidential Note; Inside Address; Attention Note; Salutation; Subject Line; Paragraphs; Continuation Sheets. 
505 8 |a Complimentary CloseSignature Block; Identification Line; Enclosure and Attachment Notations; Distribution Notation; Postscript; Chapter 4. Appearance of the Letter; Stationery; Formats; Full Block; Block; Semiblock; Simplified Letter; Official Style; Hanging Indented; Envelopes; Memorandums; Email; Chapter 5. Grammar; Grammar; Wrong Pronouns; Pronouns and Antecedents; Subject and Verb Agreement; Dangling Modifiers; Split Infinitives; Parallel Structure; Punctuation; Capitalization; Spelling; Jargon; Clichés; Wordiness; PART II. The Letters. 
505 8 |a Chapter 6. Sales, Marketing, and Public Relations LettersLetters of Introduction; Sales Letters; Letter Accompanying Renewal Notice; Letter Announcing a Special Presentation; Letter Expressing Appreciation to Customers; Catalog Letters; Sales Inquiry Response; Appointment Requests; Letters of Interest; Letter to Difficult-to-See Prospect; Letter to Find Decision Maker; Letters Confirming Proposals; Follow-Up Sales Call Letters; Letter to Renew Contact; Letter Welcoming New Client; Letter Asking for Referral; Letter Promoting Special Sale; Letter to Wish Existing Customer Holiday Greetings. 
505 8 |a Letter to Acknowledge Anniversary of a Sales RelationshipPublic Relations Letters; Chapter 7. Customer Service Letters; Complaint Resolution Letters; Apology Letters; Letter Acknowledging Order; Letters Correcting Wrong Shipment; Product or Service Information Letters; Thank-You Letters to Customers; Letter to Lapsed Customer; Pricing Letters; Change-in-Location Letters; Project Status Letters; Product-Handling Letter; Letters Announcing Personnel Changes; Subscription Response Letters; Letters to Stockholders; Letter Dealing with Unreasonable Customer. 
505 8 |a Chapter 8. Credit and Collection LettersLetter Requesting Commercial Credit; Credit Information Letters; Letters Announcing Credit Policy Change; Returned-Check Letters; Credit Reference Letters; Letter Denying Credit; Letters Granting Credit; Letter Raising Credit Limit; Letter Clearing Disputed Items; Stop-Payment Letter; Collection Letters; Credit-Suspension Letter; Letter Reinstating Credit; Letters Accepting Partial Payment; Letter Acknowledging Payment; Letter About Deposit Due; Letter to Lender to Renegotiate Payment Terms; Letter from Customer About Billing Error. 
520 |a Why write a business letter from scratch? Updated and expanded, this trusted resource contains ready-to-use correspondence for today's situations. 
542 |f Copyright © AMACOM 2012  |g 2012 
546 |a English. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
590 |a JSTOR  |b Books at JSTOR Demand Driven Acquisitions (DDA) 
650 0 |a Commercial correspondence  |v Handbooks, manuals, etc. 
650 0 |a Letter writing  |v Handbooks, manuals, etc. 
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650 7 |a Commercial correspondence  |2 fast 
650 7 |a Letter writing  |2 fast 
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655 7 |a Handbooks and manuals  |2 fast 
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