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|a Seglin, Jeffrey L.,
|d 1956-
|1 https://id.oclc.org/worldcat/entity/E39PBJvRXMcKxbHpcq4XV9xVYP
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245 |
1 |
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|a The AMA handbook of business letters /
|c Jeffrey L. Seglin and Edward Coleman.
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|a Handbook of business letters
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|a American Management Association handbook of business letters
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|a 4th ed.
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|a New York :
|b AMACOM,
|c ©2012.
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|a 1 online resource (xiv, 480 pages)
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|a text
|b txt
|2 rdacontent
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|a text file
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|a Handbook
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|a Includes index.
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|a Print version record.
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|a PART I. The Basics; Approaching This Book; Approach of This Book; Chapter 1. Planning the Letter; Researching the Facts; Analyzing the Subject and Reader; Knowing Your Objectives and How to Accomplish Them; Chapter 2. Components of an Effective Letter; Language-Clarity Versus Ambiguity; Tone-Personality; Focus of Attention-The "You Attitude"; Length; Chapter 3. Structure: The Parts of a Letter; Dateline; Reference Line; Personal or Confidential Note; Inside Address; Attention Note; Salutation; Subject Line; Paragraphs; Continuation Sheets.
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|a Complimentary CloseSignature Block; Identification Line; Enclosure and Attachment Notations; Distribution Notation; Postscript; Chapter 4. Appearance of the Letter; Stationery; Formats; Full Block; Block; Semiblock; Simplified Letter; Official Style; Hanging Indented; Envelopes; Memorandums; Email; Chapter 5. Grammar; Grammar; Wrong Pronouns; Pronouns and Antecedents; Subject and Verb Agreement; Dangling Modifiers; Split Infinitives; Parallel Structure; Punctuation; Capitalization; Spelling; Jargon; Clichés; Wordiness; PART II. The Letters.
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|a Chapter 6. Sales, Marketing, and Public Relations LettersLetters of Introduction; Sales Letters; Letter Accompanying Renewal Notice; Letter Announcing a Special Presentation; Letter Expressing Appreciation to Customers; Catalog Letters; Sales Inquiry Response; Appointment Requests; Letters of Interest; Letter to Difficult-to-See Prospect; Letter to Find Decision Maker; Letters Confirming Proposals; Follow-Up Sales Call Letters; Letter to Renew Contact; Letter Welcoming New Client; Letter Asking for Referral; Letter Promoting Special Sale; Letter to Wish Existing Customer Holiday Greetings.
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|a Letter to Acknowledge Anniversary of a Sales RelationshipPublic Relations Letters; Chapter 7. Customer Service Letters; Complaint Resolution Letters; Apology Letters; Letter Acknowledging Order; Letters Correcting Wrong Shipment; Product or Service Information Letters; Thank-You Letters to Customers; Letter to Lapsed Customer; Pricing Letters; Change-in-Location Letters; Project Status Letters; Product-Handling Letter; Letters Announcing Personnel Changes; Subscription Response Letters; Letters to Stockholders; Letter Dealing with Unreasonable Customer.
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|a Chapter 8. Credit and Collection LettersLetter Requesting Commercial Credit; Credit Information Letters; Letters Announcing Credit Policy Change; Returned-Check Letters; Credit Reference Letters; Letter Denying Credit; Letters Granting Credit; Letter Raising Credit Limit; Letter Clearing Disputed Items; Stop-Payment Letter; Collection Letters; Credit-Suspension Letter; Letter Reinstating Credit; Letters Accepting Partial Payment; Letter Acknowledging Payment; Letter About Deposit Due; Letter to Lender to Renegotiate Payment Terms; Letter from Customer About Billing Error.
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|a Why write a business letter from scratch? Updated and expanded, this trusted resource contains ready-to-use correspondence for today's situations.
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|f Copyright © AMACOM 2012
|g 2012
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|a English.
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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|a JSTOR
|b Books at JSTOR Demand Driven Acquisitions (DDA)
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|v Handbooks, manuals, etc.
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700 |
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|a Coleman, Edward,
|d 1968-
|1 https://id.oclc.org/worldcat/entity/E39PCjMxwBhcBFfDcRFDhGmtGb
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|a Amacom.
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|i has work:
|a The AMA handbook of business letters (Text)
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|i Print version:
|a Seglin, Jeffrey L., 1956-
|t AMA handbook of business letters.
|b 4th ed.
|d New York : AMACOM, ©2012
|z 9780814420126
|w (DLC) 2012005590
|w (OCoLC)764337554
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