Superior customer value : strategies for winning and retaining customers, third edition /

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Customer Value-The Building BlocksCustomers Want Exceptional Value!Be Customer Driven and Market DrivingProcess Management-Best PracticesDesigning a Successful Customer StrategyBuilding a Winning Business Model and Value PropositionService and Quality-The Core OfferingPrice and Image-The Communicato...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weinstein, Art
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, Fla. : CRC Press, ©2012.
Edición:3rd ed.
Temas:
Customer services > Management.
Service à la clientèle > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer services > Management
Acceso en línea:Texto completo
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Tabla de Contenidos:
  • Section 1. Customer value : the building blocks
  • section 2. Designing a successful customer strategy
  • section 3. Excelling in the marketspace
  • section 5. Retaining customers : analysis and strategy
  • section 5. Customer value case studies.

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