Superior customer value : strategies for winning and retaining customers, third edition /

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Customer Value-The Building BlocksCustomers Want Exceptional Value!Be Customer Driven and Market DrivingProcess Management-Best PracticesDesigning a Successful Customer StrategyBuilding a Winning Business Model and Value PropositionService and Quality-The Core OfferingPrice and Image-The Communicato...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weinstein, Art
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, Fla. : CRC Press, ©2012.
Edición:3rd ed.
Temas:
Customer services > Management.
Service à la clientèle > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer services > Management
Acceso en línea:Texto completo
Texto completo

MARC

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100 1 |a Weinstein, Art. 
245 1 0 |a Superior customer value :  |b strategies for winning and retaining customers, third edition /  |c Art Weinstein. 
246 3 0 |a Strategies for winning and retaining customers 
250 |a 3rd ed. 
260 |a Boca Raton, Fla. :  |b CRC Press,  |c ©2012. 
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500 |a Title from title screen. 
504 |a Includes bibliographical references and index. 
505 0 |a Section 1. Customer value : the building blocks -- section 2. Designing a successful customer strategy -- section 3. Excelling in the marketspace -- section 5. Retaining customers : analysis and strategy -- section 5. Customer value case studies. 
520 |a Customer Value-The Building BlocksCustomers Want Exceptional Value!Be Customer Driven and Market DrivingProcess Management-Best PracticesDesigning a Successful Customer StrategyBuilding a Winning Business Model and Value PropositionService and Quality-The Core OfferingPrice and Image-The CommunicatorsExcelling in the Marketspacee-Commerce-Opportunities in MarketspaceIntegrated Marketing Communications and Social MediaRetaining Customers-Analysis and StrategyCreating Value through Relationship MarketingCustomer Loyalty and RetentionCustomer Value MetricsCustomer Value Case StudiesAppendix: Anal. 
546 |a English. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Customer services  |x Management. 
650 6 |a Service à la clientèle  |x Gestion. 
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650 7 |a BUSINESS & ECONOMICS  |x Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management Science.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Organizational Behavior.  |2 bisacsh 
650 7 |a Customer services  |x Management  |2 fast 
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