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Research paradigms, television, and social behavior /

"Research Paradigms, Television, and Social Behavior is a unique text in that it examines television research from both the quantitative and qualitative perspectives. The book provides concrete, step-by-step examples of how to conduct major research and evaluation projects, making the volume us...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Asamen, Joy Keiko, 1953-, Berry, Gordon L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : Sage Publications, ©1998.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:"Research Paradigms, Television, and Social Behavior is a unique text in that it examines television research from both the quantitative and qualitative perspectives. The book provides concrete, step-by-step examples of how to conduct major research and evaluation projects, making the volume useful for both undergraduate and graduate students. Its comprehensive coverage will prove important also for seasoned scholars, researchers, and professionals in the media industry."--Jacket
Descripción Física:1 online resource (x, 430 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781452250267
145225026X
9781483328201
1483328201
Acceso:Legal Deposit;