The global economics of sport /

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"Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international business...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Gratton, Chris, 1948-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Milton Park, Abingdon, Oxon ; New York : Routledge, 2012.
Temas:
Sports > Economic aspects > Cross-cultural studies.
Sports and globalization > Cross-cultural studies.
Sports > Aspect économique > Études transculturelles.
Sports et mondialisation > Études transculturelles.
SPORTS & RECREATION > General.
SPORTS & RECREATION > Business Aspects.
GAMES > Gambling > Sports.
SPORTS & RECREATION > Essays.
SPORTS & RECREATION > History.
SPORTS & RECREATION > Reference.
TRAVEL > Special Interest > Sports.
Sports and globalization
Sports > Economic aspects
Sportmarkt
Sportökonomie
Globalisierung
Electronic books.
Cross-cultural studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. The Historical and Economic Development of the Sport Market
  • 2. The Global Sport Market
  • 3. Global Sports Organizations
  • 4. Global Sports Events
  • 5. Global Sport Corporations
  • 6. Sport Broadcasting
  • 7. Sports Sponsorship
  • 8. Globalization of the Sport Market Costs and Benefits.

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