Public relations online : lasting concepts for changing media.

This book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Online public relations is more a matter of what people are doing with online...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kelleher, Tom Kelleher, Tom A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. ; London : SAGE, 2007.
Temas:
Public relations > Data processing.
Public relations > Computer network resources.
Relations publiques > Informatique.
BUSINESS & ECONOMICS > Public Relations.
Public relations > Data processing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Interactive public relations
  • Systems everywhere
  • Server-side public relations
  • Peer-to-peer public relations
  • Relationships
  • News-driven relationships
  • Commerce-driven relationships
  • Issue-driven relationships
  • Managing public relations in real time
  • Applied research and evaluation.

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