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Public relations online : lasting concepts for changing media.
This book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Online public relations is more a matter of what people are doing with online...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. ; London :
SAGE,
2007.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Kelleher, Tom |q Kelleher, Tom A. | |
| 245 | 1 | 0 | |a Public relations online : |b lasting concepts for changing media. |
| 260 | |a Thousand Oaks, Calif. ; |a London : |b SAGE, |c 2007. | ||
| 300 | |a 1 online resource (xv, 161 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Print version9781412914178. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a This book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people. | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Interactive public relations -- Systems everywhere -- Server-side public relations -- Peer-to-peer public relations -- Relationships -- News-driven relationships -- Commerce-driven relationships -- Issue-driven relationships -- Managing public relations in real time -- Applied research and evaluation. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Public relations |x Data processing. | |
| 650 | 0 | |a Public relations |x Computer network resources. | |
| 650 | 6 | |a Relations publiques |x Informatique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Public relations |x Data processing |2 fast | |
| 758 | |i has work: |a Public relations online (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGJfMkd4FcpwQPxxMRrwmd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9781412914178 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=997062 |z Texto completo |
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