Public relations online : lasting concepts for changing media.

This book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Online public relations is more a matter of what people are doing with online...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kelleher, Tom Kelleher, Tom A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. ; London : SAGE, 2007.
Temas:
Public relations > Data processing.
Public relations > Computer network resources.
Relations publiques > Informatique.
BUSINESS & ECONOMICS > Public Relations.
Public relations > Data processing
Acceso en línea:Texto completo
Descripción
Sumario:This book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people.
Notas:Print version9781412914178.
Descripción Física:1 online resource (xv, 161 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781452225876
1452225877
9781452222554
145222255X

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