Nonprofit marketing : marketing management for charitable and nongovernmental organizations /

"Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Writt...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wymer, Walter W.
Otros Autores: Knowles, Patricia A., Gomes, Roger
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 2006.
Temas:
Nonprofit organizations > Marketing.
Marketing > Management.
Associations sans but lucratif > Marketing.
Marketing > Gestion.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Marketing > Management
Nonprofit organizations > Marketing
Nonprofit-Organisation
Marketing
Marketing.
Niet-commerciële organisaties.
Acceso en línea:Texto completo

MARC

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084 |a 85.40  |2 bcl 
049 |a UAMI 
100 1 |a Wymer, Walter W. 
245 1 0 |a Nonprofit marketing :  |b marketing management for charitable and nongovernmental organizations /  |c Walter Wymer, Jr., Patricia Knowles, Roger Gomes. 
260 |a Thousand Oaks :  |b SAGE Publications,  |c 2006. 
300 |a 1 online resource (ix, 370 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction to nonprofit marketing -- Setting the path of the nonprofit organization : mission focus, strategic objectives, differentiation, positioning, unique value proposition, branding, segmentation -- Research in nonprofit organizations -- Strategic marketing analysis and planning -- Offers in nonprofit organizations : product and place -- Offers in nonprofit organizations : promotion and price -- Direct marketing tactics -- Strategic approaches to attracting major gifts -- Special events in the nonprofit sector -- Marketing to volunteers -- Social marketing -- Cause-related marketing and other collaborations with the business sector. 
520 |a "Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples."--Provided by publisher. 
588 0 |a Print version record. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Nonprofit organizations  |x Marketing. 
650 0 |a Marketing  |x Management. 
650 6 |a Associations sans but lucratif  |x Marketing. 
650 6 |a Marketing  |x Gestion. 
650 7 |a BUSINESS & ECONOMICS  |x Distribution.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Marketing  |x Management  |2 fast 
650 7 |a Nonprofit organizations  |x Marketing  |2 fast 
650 7 |a Nonprofit-Organisation  |2 gnd 
650 7 |a Marketing  |2 gnd 
650 1 7 |a Marketing.  |2 gtt 
650 1 7 |a Niet-commerciële organisaties.  |2 gtt 
700 1 |a Knowles, Patricia A. 
700 1 |a Gomes, Roger. 
758 |i has work:  |a Nonprofit marketing (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCFBqQf8q7PtHWFMV64qdBd  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |z 9781412909235 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=997213  |z Texto completo 
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994 |a 92  |b IZTAP 

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