Nonprofit marketing : marketing management for charitable and nongovernmental organizations /

"Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Writt...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wymer, Walter W.
Otros Autores: Knowles, Patricia A., Gomes, Roger
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 2006.
Temas:
Nonprofit organizations > Marketing.
Marketing > Management.
Associations sans but lucratif > Marketing.
Marketing > Gestion.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Marketing > Management
Nonprofit organizations > Marketing
Nonprofit-Organisation
Marketing
Marketing.
Niet-commerciële organisaties.
Acceso en línea:Texto completo
Descripción
Sumario:"Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples."--Provided by publisher.
Descripción Física:1 online resource (ix, 370 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781452245690
145224569X
9781483329031
1483329038
1412909236
9781412909235

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