Strategic Issues Management : Organizations and Public Policy Challenges.

Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion c...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Heath, Dr. Robert L.
Otros Autores: Palenchar, Dr. Michael James J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 2008.
Temas:
Issues management > United States.
Industrial management > Social aspects > United States.
Strategic planning > United States.
Public relations > United States.
Industrial policy > United States.
Gestion par problèmes > États-Unis.
Gestion d'entreprise > Aspect social > États-Unis.
Planification stratégique > États-Unis.
Relations publiques > États-Unis.
Politique industrielle > États-Unis.
Industrial management > Social aspects
Industrial policy
Issues management
Public relations
Strategic planning
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Preface; Chapter 1
  • A Foundation of Community: Issues Management as an Organizational and Academic Discipline; Chapter 2
  • Historical Foundations: A Search for Order; Chapter 3
  • Scouting the Terrain: Scanning, Identifying, Monitoring, Analyzing, and Priority Setting; Chapter 4
  • Corporate Social Responsibility (CSR): Getting the House in Order; Chapter 5
  • Special Interest Activists as Foes or Allies; Chapter 6
  • Issues Communication: Argument Structures and Zones of Meaning; Chapter 7
  • Obligations and Constraints on Issues Communication
  • Chapter 8
  • Issues Management and Crisis CommunicationChapter 9
  • Issues Management and Risk Communication: Balancing Public Well-Being With Technology; Chapter 10
  • Brand Equity and Organizational Reputation: Marketing and SIM; References; Index; About the Authors

Ejemplares similares